Own A Car has been a long time client of ours and we’ve been fortunate to grow with them through many different cameras, capabilities and video production techniques. For their latest spot “Hyperlapse” we pulled out all the stops. We used many time lapse techniques coupled with advanced motion control movement via our Kessler Slider system. We used our Epic camera with a proprietary HDR process to be able to increase micro contrast to levels we’ve never been able to reach before. We also used our Canon 5Dmk3 DSLR for many of the shots in the commercial. We shot it bracketed for proper HDR purposes when possible and in other situations we did a faux HDR process. Overall, we were able to create an exceedingly poppy commercial and are not only proud of it but excited about what we can do next time and what we can improve upon.
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